If you were one of the disappointed fans in 2007 when Postum™disappeared from the shelves, then you’re sure to perk up now that its original formula is available once again. A household mainstay introduced by C.W. Post in 1895, Postum is a healthful coffee alternative that combines skillfully roasted wheat germ with hearty molasses for a one-of-a-kind savory beverage that satisfies with its unmistakable rich aroma and robust flavor. Postum is naturally caffeine free and smooth tasting with no acidity or bitterness so it won’t cause sleepless nights, high blood pressure, or digestive upsets often linked to coffee and tea—making it a natural choice for health-conscience individuals and those with dietary, health, or religious restrictions.
Now hear the story about the comeback.
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Ahh, Postum. That takes me back. A while ago I went out to their website and was shocked to see that if I wanted a bottle of it I would have to shell out $20 ($7 for shipping and $13 for the Postum). I’m a big sucker for nostalgia, but not that big.
Yesterday I saw some in my local supermarket, ‘on sale’ for $12.
All I remember doing with Postum is dumping tons of sugar and evaporated milk in it to make it taste good.